Google Trends is a free analytical tool to search and visualize trends using data and graphs. It is a helpful tool to explore behavior and trends within Google Search, Google Shopping, Good News, Google Images, and YouTube. This search platform also discovers and compares trends in people's search behavior. With Google Trends, you can also identify trending topics related to your industry and discover search trends in a specific geographic area. There are several tools to improve your SEO strategy, but Google Trends provides complete insight into a particular keyword by location, date, Etc. It also helps to predict the keyword search trends. There are various benefits of using Google Trends, such as:
- Finding a niche for your products
- Keyword research and product research
- Improve online marketing and advertising
- Help understand the seasonal trend
- Better market research for your product
- Search trends by location or the region
How do Google Trends work?
Google Trends is similar to search engines where you can search trends using keywords, topics, or search terms. The graphs show that specific keyword's interest over time and for a particular location. The interest scales from 0 to 100, where 100 indicates the highest search volume and 0 indicates the lowest search volume. The data of a search term specifies how many times a search term is searched on Google. The complied data of trending searches and keywords also helps analyze the trend. You can also download these keyword search data in CSV format.
Use Google Trends for Better SEO Strategy
Keyword Research: You can explore the trending keywords free via Google Trends. While checking the recent trends for the keyword, you can also search for related queries or keywords that are trending. It helps identify more suitable keywords that people use for their search on Google. Searching data by time frame makes your search effective; you need to expand the date range. Google Trends also lets you know about the popular keywords to consider and the less popular keywords to avoid. You can also look for the keyword search volume within a set time frame. More search volume means the keyword that can lead to more traffic to your site.
Search Keywords by Location: Google Trends refines your searches and help provide the keyword trend by location. It lets you know the trending keywords by regions or subregions. It also tells you the demanding geographic area for your product or the services. The local searches help target the local area to reach customers looking for your products or services in that specific area. Targeting an audience by demanding location lets you get more traffic and conversion. Demanding location and the keywords can give to a massive sale of your product or services.
Use Data to Improve Your Video SEO: Trending keywords and related queries make your content compelling. This data is also helpful in optimizing your video content. Google Trends also makes your YouTube keyword research effective. As people find videos more interesting than the written content, they prefer watching videos. So, you must optimize your YouTube videos to search for a large number of people. Via YouTube Search option to look for the best keywords for your video. You need to switch the Web Search to YouTube Search.
Trend Predictions: With the help of Google Trends Prediction, you can forecast trends of the existing keywords. With this, you can predict the rise in the search volume of the keywords in the next few months or the year. You can target these keywords and grab the upcoming opportunities. Google Trends also allows you to predict the local and seasonal keyword trends. Via this tool, you can filter your search trend with a specific location or category. You can also compare two key phrases in a single trend. Find the related keywords and create content before any other person takes benefits from it.
Final Verdict
I hope this article helps you learn about Google Trends and its benefits in improving SEO and making it more effective. Make out the best with a popular tool, Google Trend, and make your keyword research more effective. Prepare yourself to apply the best SEO strategy with Google Trends and achieve your goal. Grab every opportunity to make your online business successful, generating more sales and revenue.
