Google, one of the largest multinational technology companies, offers an online advertising platform called Google Ads (Google Adwords). The largest platform to help firms reach their target customer online all over the globe. Google Adwords drive relevant and quality traffic to the firm’s website. Google Ads falls under the pay-per-click internet advertising channel; advertisers pay Google to reach their target customers based on many factors such as keyword search, device, country, Etc.
How do Google Ads Work to Reach your Goal?
Google Ads increase the potential to attract relevant traffic to your firm’s website when customers search anything that includes your bid keywords. The advertiser targets specific keywords and bids on them, competing with others who are bidding on the same keyword. The bid is based on how much you are willing to spend for that particular keyword per click. When users search on Google containing your bid keyword, your ads appear at the top of the organic results in SERP. Advertisers get charged for the same whenever a user clicks on these ads. There are three ways a user can bid for their keywords such as:
- Cost-per-click (CPC): The amount you pay per click on your ads.
- Cost-per mile (CPM): The amount you pay per 1000 ad impressions.
- Cost-per-engagement (CPE): The amount you pay when a user performs any action on your ads.
What are the different types of Google Ads?
Google offers to create campaigns under Google Adwords to make your ads visible in different forms and places. There are many options to create a Google Ads campaign, such as:
- Search Campaign
- Display Campaign
- Video Campaign
- Shopping Campaign
- App Campaign
These campaigns help reach a large number of potential customers extending the visibility to a great extent.
How does Google Adwords Decide to Charge Advertisers?
Google Adwords offers online advertisements for free, but you will get charged only when a user clicks on your ads. The Google Adword charges can vary depending on the type of advertisement, competition, and the amount you are willing to pay per click. Many factors lead to a successful Google Ads campaign, such as:
- Keyword competition
- Click-through rates
- Quality Score of the keyword
- Average monthly budget
- Maximum bid and bid position
Should you Choose Google Ads for your Business?
Many searches are performed via Google as it is one of the popular search engines. Google Ads are worth it as it has the potential to offer an excellent ROI for your firm. They also help your reach a large number of target customers. Google Adwords make your ads visible to genuine customers looking for your product. Below are some reasons to choose Google Adwords for your online advertisement.
Scalable Marketing Platform: Google Ads has the potential to add millions of keywords to bid. It helps reach an unlimited target audience online as well as increases website traffic. Your bid keywords get ranked based on the amount you have paid. The higher you pay than your competitors, the higher you rank. The higher your ad rank, the more clicks your ad gets increasing the traffic.
Delivers Faster Outcome: PPC allows more traffic than SEO to your target keywords. Unlike PPC, SEO takes several months to give a result. You need to set the maximum bid and the budget carefully to start gaining the traffic from the minutes your ads get approved.
Track Ads Performance: With Google Ads, you can perform A/B testing of your ad and landing pages. You can understand how ads are performing and how to improve them. It also lets you know the max bid and budget you can fix. Google Adwords makes you analyze the ad conversion rates, ad conversion, click-through rates, ad position, Etc. You can also modify your ad according to keyword search volume, ad rank, ad quality score, Etc.
Variety of Ads Formats: Google Ads offers customization to your ads with features like site links, ad extensions, location targeting, Etc. Adding maps, images, locations, etc. makes your ads attractive as well as effective. With the help of Google Ads, you can target the audience according to the type of services or the products you offer.
Final Verdict
Google Ads is a great online platform for creating many ads and reaching the target audience. Its highly potential features make your online advertisement effective as well as successful. There are different formats to advertise your ads via Google Ads.
